voyeurism
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The use of spectatorship and viewing positions to represent gender identities in Rear Window and other mainstream media.
Representation is defined as a procedure through which individuals make meaning of a given cultural artifact, and how it is exchanged between members of a culture (Hall, 2013). Media, specifically films, use several themes that not only alters the intended meaning conveyed, but also the way individuals are represented. This paper aims to analyse the…
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Guinness: Branding and Advertising
Guinness is a sought after Irish dry stout that was originated in 18th Century, Dublin. It is one of the most popular beer brands in the world, and its success has led it to become an influential symbol of Ireland (Why is Guinness is less Irish than you think, economist.com). Albeit having a unique brewing…
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Dolce and Gabbana’s use of controversial and stereotypical advertisements to appeal to the masses.
Dolce and Gabbana is an Italian fashion based business that primarily deals with items classified as a ‘luxury’ in the fashion industry. Dolce and Gabbana are infamously known for their controversial ad campaigns that have caused outbreaks of rage and discomfort by viewers of such advertisements. This paper analyses specific ads from this fashion conglomerate,…
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Race in Popular Culture
Analysis done on A Time to Kill. The way we consume media has drastically changed, to the point where people might travel miles just to be consumed by the experience a rare screening of a cultural product (Monaco, 2009). Movies allow for individuals to be subjected to different cultures, in regards to the way culture…
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Politics of Disney
Analysis done on The Incredibles. A film is a series of sound and images that are assembled together to give its viewers the feeling of continuity (the organization of shots of a film so as to not disturb the viewing process). Films heavily rely on the use of images to “convey emotional impact, express various…
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Case Study: Schindler’s List
Language makes communication plausible with the use of symbols and signs. Films heavily rely on images to convey expressive meaning to the audience. The organization of images and sounds in film create the feeling of continuity allows for the users to make sense of the film (Nichols 30). Historical films rely upon on symbols to…